Our journey in floristry education
Since 2018, BotanicaViva Institute has combined creative mastery with modern technology to train the next generation of floral designers.
Studio roots to global impact
BotanicaViva Institute began in a modest San Francisco studio where our founder Eliza Voss taught a handful of aspiring designers the craft of contemporary floristry. What started as weekly workshops quickly grew into a structured curriculum combining traditional techniques with digital design tools.
Today the Institute serves thousands of students across 40 countries, offering immersive programs taught by award-winning florists and technologists. Every module reflects ten years of continuous refinement in real studio environments.
Empowering creative independence through floristry
We believe beautiful floral work comes from deep technical knowledge, artistic intuition, and the ability to use digital tools confidently. Our graduates leave ready to launch independent businesses and lead within design studios worldwide.
Proven methodology in six phases
Foundation & Materials
Study of botanical species, seasonal availability, sustainability and fundamental handling techniques across 120+ plant varieties.
Design Systems
Color theory, proportion, and spatial design principles using both physical and 3D digital modeling software.
Advanced Construction
Architectural and sculptural installations, structural wiring, foam-free mechanics, and event-scale workflows.
Digital Integration
Photography, portfolio building, CAD rendering and online client presentation techniques.
Business & Leadership
Pricing strategies, team management, marketing for florists and client relationship frameworks.
Live Studio Projects
Real client commissions and public installations with professional feedback and portfolio documentation.
The team behind the craft
Experienced practitioners who teach what they practice every day.
15+ years in high-end event floristry. Former creative lead at Studio K<|eos|>